Clay

Clay is a go-to-market data platform that integrates AI agents and over a hundred data sources to research, enrich, and personalize outreach at scale. Its core capabilities include AI research agents (Claygents) that investigate target accounts and contacts, a waterfall feature to combine multiple data providers for optimal coverage, signals and intent tracking for triggers like job changes, a data marketplace with 200+ providers, ad audience sync to major platforms, a centralized data hub, a native messaging sequencer, and a natural language workflow builder (Sculptor). The platform serves sales, marketing, and GTM operations teams across startups and enterprises, with common use cases such as CRM enrichment, prospect research, ABM, outbound campaigns, and building targeted ad audiences.