Surging developer productivity with custom GPTs

Paf, a gaming company, has adopted ChatGPT Enterprise across its entire organization, with engineers using custom GPTs daily to accelerate routine development tasks, according to an OpenAI Blog post. The company also integrated ChatGPT Enterprise into the grit:lab coding academy, where new developers are trained with an AI-augmented, systems-architecture approach from the start. Beyond engineering, 70% of Paf employees actively use ChatGPT Enterprise, including teams in finance, HR, marketing, and customer support. This case highlights how custom GPTs can be tailored for specific development workflows—such as code generation, debugging, or documentation—and scaled across an organization. For developers building with AI, the practical angle is to consider creating specialized GPTs for recurring tasks to reduce friction and standardize best practices, while also exploring integration into training pipelines to accelerate onboarding.