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Netflix is using an AI-generated Gene Wilder voice in its Willy Wonka reality show
For AI workflow builders, this shows the increasing commercial acceptance of voice synthesis, highlighting the need for ethical licensing and robust voice cloning technology.
What happened
Netflix is using an AI-generated voice of the late Gene Wilder in its upcoming reality competition series "Wonka's The Golden Ticket," according to The Verge AI. The show, premiering September 23, follows the trend of turning fictional narratives into real competitions, similar to the Squid Game reality show. While the trailer's sets are physical, the voiceover is synthetic, produced by ElevenLabs with approval from Wilder's estate. This marks Netflix's continued use of AI voice recreation, having previously worked with ElevenLabs for voices of Michael Caine and Stan Lee. It also extends Netflix's 2021 partnership with the Roald Dahl Story Company. For developers building AI workflows, this case illustrates a growing demand for ethically sourced voice synthesis, where securing rights and consent is critical. It also demonstrates the technical viability of high-quality voice cloning for commercial media projects.
Key takeaways
- Netflix's reality show 'Wonka's The Golden Ticket' premieres Sept 23.
- The trailer uses an AI-generated voice of Gene Wilder by ElevenLabs with family consent.
- Previous Netflix ElevenLabs recreations include Michael Caine and Stan Lee.
- The project extends Netflix's partnership with the Roald Dahl Story Company.
- The voice is AI-generated while sets are real, per The Verge AI.
Why it matters
For AI workflow builders, this shows the increasing commercial acceptance of voice synthesis, highlighting the need for ethical licensing and robust voice cloning technology.
This is an original editorial digest by AI Workflow Pro. Full reporting at the source:
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