How Omio is building the future of conversational travel

Travel booking platform Omio is integrating OpenAI's conversational AI to let users plan trips through natural dialogue, according to the OpenAI Blog. Rather than just adding a chatbot, Omio is restructuring its entire product development around AI, aiming to become an 'AI-native' company. The approach combines large language models with Omio's travel data to handle complex queries like multi-city itineraries or flexible date searches. For AI workflow builders, Omio's strategy demonstrates how existing products can embed LLMs not as a standalone feature but as a core interaction layer, accelerating iteration cycles and personalization. The case highlights the shift from bolting on AI to rebuilding workflows with models as the primary interface—a blueprint for anyone looking to make their application conversational at scale.