Building a data-driven, efficient culture with AI

Holiday Extras, a UK-based travel company, has deployed ChatGPT Enterprise across every department, from customer support to marketing. According to an OpenAI blog post, this organization-wide rollout has resulted in a productivity gain of approximately 500 hours per week. Employees use the AI for tasks such as drafting emails, summarizing documents, and generating code snippets, leading to faster turnaround times and reduced manual effort. This case study highlights how a non-tech company can systematically integrate generative AI into daily workflows. For developers and solopreneurs building AI workflows, the key takeaway is that broad deployment—rather than isolated use cases—can compound time savings. The success hinges on executive sponsorship and training, not just tool access. The practical angle: to replicate such gains, focus on identifying repetitive tasks across teams and deploying a unified AI platform with proper governance.